The platform gives you a dashboard to study the views on your profile and on your links, day after day.
So you can study which links affect the largest part of your community, and which tools are most relevant to you.
Links are not limited to use on a profile, you also have the option of placing your links on other platforms in order to track the number of clicks.
For example, you can use them in an advertising campaign, especially if you don't have your own click tracking tool.